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Behavioral Marketing: Delivering Personalized Experiences at Scale de Dave Walters

Descripción - Reseña del editor Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable' things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! * Understand the key principles of behavioral marketing * Create a more 'revenue predictable' business environment * Examine case studies across multiple industries * Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics. Nota de la solapa Selling customers on features, prices, and transactions is yesterday's strategy. To win over customers and convert them to brand evangelists requires delivering stellar customer experiences again and again to solidify a long-term relationship. How? By knowingBehavioral Marketing. Consumers go through up to 70% of the buying process before interacting with a brand, which means understanding how they make purchasing decisions is essential to capturing their business. Data-driven marketing is the key to quantifying consumer actions, clicks, and behaviors to adapt your marketing efforts to their preferences. Within the pages of this dependable resource are the secrets to improving inconsistent marketing processes and becoming more 'revenue predictable,' which will benefit marketers in most businesses in every industry. The engaging, conversational writing style packs all the critical vocabulary, technological advances, and cutting'edge strategies into succinct chapters that both walk you through developing a complete behavioral-marketing plan and serve as a convenient go-to reference for everyday use. Start generating more revenue from happier customers your first day by:Determining where your marketing approach is today, the potential it has going forward, and the technologies and path you need to take to get thereLearning the customer journey and how to educate your customers along the entire wayMastering every channel to influence the buying process, including understanding the strengths and weaknesses of each channel in various industriesUsing data-driven personalization to boost response rates and add business valueCreating campaigns with greater audience segmentation, timely automation, and stunning creativeBecoming indispensible to your customers And much more! To bring content to life throughout the book, this practitioner's guide features case studies spotlighting the successes and challenges experienced by other marketing pros coupled with key lessons learned so you can more easily share in their triumphs and avoid their pitfalls. Behavioral Marketing is your answer to climbing out of the trenches of relentless execution by embracing automation and behaviorsto create set-it-and-forget-it marketingin order to spend more time honing in on the 'why' of your strategyrevenue and customer satisfaction. Contraportada Grow Revenue and Convert More Customers through Customization and Automation Behavioral Marketing gives motivated marketers a single-source guide to using the most advanced, up-to-date marketing tactics to grow revenue and create process efficiencies. In this data-driven world, you need a mastery of digital-marketing tactics to deliver the customized marketing campaigns that capture today's savvy customers. This hands-on resource gives you everything you need to develop a comprehensive, sophisticated marketing plan and quantify the results to prove your success. From defining the key principles of behavioral marketing--including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization--to demonstrating how to fix highly inefficient processes while implementing your next marketing campaign, this game-changing tool enables you to: Understand and effectively implement the key principles of behavioral marketing Increase the business contribution of your marketing department by generating predictable revenue Gain significant insight and competitive advantage by examining case studies across multiple industries Achieve remarkable revenue growth and exponential conversions by improving the way you approach marketing Because marketing doesn't happen in a vacuum, the entire third part of the book is dedicated to navigating the realities of using behavioral marketing, including staffing the right team, how to introduce data-driven strategies to an existing team, building your personal brand and getting promoted, and real-world examples of what success looks like from leading companies. From planning to executing to quantifying to modifying for higher conversions, Behavioral Marketing can be the cornerstone of a prosperous marketing career today and into the future. Biografía del autor DAVE WALTERS is a digital marketing evangelist at Silverpop, an IBM-owned software company focused on helping marketers transform the customer experience. He is a 20-year digital marketing veteran with a career split almost equally among Fortune 50 corporations, Top 5 interactive agencies and, most recently, the technology start-up world. He most often works with cross-functional stakeholders to bridge the organizational gaps between marketing, IT, operations and executive management.

Pdf marketing management researchgate pdf on jan 1, 2006, p kotler and others published marketing management find, read and cite all the research you need on researchgate Brainly for students by students brainly is the knowledgesharing community where 200 million students and experts put their heads together to crack their toughest homework questions Behavioral marketing delivering personalized experiences behavioral marketing delivering personalized experiences at scale dave walters, bill nussey جزئیات بیشتر دانلود

Behavioral marketing delivering personalized experiences get behavioral marketing delivering personalized experiences at scale now with oreilly online learning oreilly members experience live online training, plus books, videos, and digital content from 200 publishers Behavioral marketing delivering personalized experiences behavioral marketing gives motivated marketers a singlesource guide to using the most advanced, uptodate marketing tactics to grow revenue and create process efficiencies in this datadriven world, you need a mastery of digitalmarketing tactics to deliver the customized marketing campaigns that capture todays savvy customers Behavioral marketing delivering personalized experiences behavioral marketing delivering personalized experiences at scale walters, dave, nussey, bill on free shipping on qualifying offers behavioral marketing delivering personalized experiences at scale

Detalles del Libro

• Name: Behavioral Marketing: Delivering Personalized Experiences at Scale
  
• Autor: Dave Walters
  
• Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
  
• Tamaño del archivo: 16 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

[Download] Behavioral Marketing: Delivering Personalized Experiences at Scale de Dave Walters Libros Gratis en EPUB

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