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Marketing 4.0: Moving from Traditional to Digital de Philip Kotler

Descripción - Reseña del editor Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. * Discover the new rules of marketing * Stand out and create WOW moments * Build a loyal and vocal customer base * Learn who will shape the future of customer choice Every few years brings a 'new' marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before. Nota de la solapa Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is it can create more personalized products and personal services, and Marketing 4.0 maps out an authoritative approach to taking customers from awareness to advocacy. For this highly anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people on varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions? and fully updated coverage walks you through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jumpstart your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization onboard. This peerless resource guide completely prepares you to leap ahead of the curve without any prior knowledge of analytics or IT by enabling you to: Gain data-driven insight into the new ways customers are spending and the three driving subcultures: youth, women, and netizens Examine firsthand examples of Marketing 4.0 boosting productivity by engaging customers at every touchpoint along their real-world paths through today's digital marketplace Redefine customer engagement in the digital era, including human-centric marketing, creating customer conversations, and omnichannel strategies Looking at marketing in an entirely new way may seem overwhelming, but with the easy-to-use framework in Marketing 4.0, you can quickly get down to succeeding at what has always mattered?customer impressions. Contraportada Praise for MARKETING 4.0 'The technology world moves so quickly today that each change accelerates the next. It's critical in such an environment to have a baseline and point of reference to help marketers find their way forward. Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future.' ? Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871 'The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era.' ? Hermann Simon, Founder and Chairman, Simon-Kucher & Partners 'No one has a finger on the pulse of marketing like Phil Kotler. His ability to identify and interpret new marketing trends and developments is truly astounding. Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year.' ? Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business 'A terrific guide to the transformations that are already coming over the horizon to challenge marketing practice. Perplexed marketers will learn how to navigate the power shifts and possibilities of digital connectivity and turn them into advantages.' ? George S. Day, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania Biografía del autor PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition. HERMAWAN KARTAJAYA is the founder of MarkPlus, Inc., the largest marketing consulting firm in Indonesia. IWAN SETIAWAN is COO of MarkPlus, Inc.

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Marketing 40 moving from traditional to digital marketing 40 moving from traditional to digital kotler, philip, kartajaya, hermawan, setiawan, iwan libros en idiomas extranjeros Qué es marketing 40 de philip kotler luismaram marketing 40, pasando de lo tradicional a lo digital es un acercamiento que todos los mercadólogos deberían leer recientemente michael krauss publicó en la american marketing association una nota respecto del libro que ya puedes adquirir con declaraciones del eminente mercadólogo Marketing 40 by philip kotler hi im douglas burdett, host of the marketing book podcast and id like to tell you about the book marketing 40 moving from traditional to digital by philip kotler, hermawan kartajaya and

Detalles del Libro

• Name: Marketing 4.0: Moving from Traditional to Digital
  
• Autor: Philip Kotler
  
• Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
  
• Tamaño del archivo: 16 MB
  
• Tipos de archivo: PDF Document
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

Lee un libro Marketing 4.0: Moving from Traditional to Digital de Philip Kotler Ebooks, PDF, ePub

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Libro marketing 40 traducido gratis el libro marketing 40, de philip kotler, hermawan kartajaya e iwan setiawan, en esta aportación los autores hablan del movimiento del marketing de lo tradicional a lo digital y como llegar a esos nuevos consumidores la traducción de este libro estuvo a cargo de apem, como un buen aporte para los aprendices y conocedores del mkt, buscando que este Marketing 40 lid editorial para lograr ese compromiso del cliente y su recomendación, los autores de marketing 40 nos proponen combinar lo mejor de ambos mundos, el marketing tradicional y el marketing digital nos indican cómo poner en marcha estrategias 360º complementándolas con inteligencia artificial para mejorar la productividad del marketing, o el big data para adaptarnos mejor a las necesidades del cliente Marketing 40 resumido libros de negocio, resumidos marketing 40, resumen del libro de philip kotler, hermawan kartajaya, iwan setiawan del marketing tradicional al digital resumido libros de negocio, resumidos, en español resúmenes 845 autores 927 temas 39 paquetes temáticos 101